Great design is a journey,
let’s explore new paths together.
Available for projects from 1 March 2026
Services
01・Product Discovery & Strategy
02・Product Design
03・Fractional Design Leadership
Case studies
CASE STUDY
Designing clarity in an AI-driven compliance platform
Summary
At LiveEO, I shaped TradeAware, an ML-driven platform assessing deforestation risk via satellite data. I translated complex geospatial outputs into clear, reliable insights for regulatory decision-making.
My Role
Embedded Staff Product Designer - Clarified ambiguous AI workflows, aligned ML outputs with regulatory decision needs, and established scalable UX foundations in an early-stage product.
Outcomes
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Clearer decision flows in high-stakes regulatory contexts
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Increased user trust in AI-generated insights
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Scalable UX foundations for AI-powered product expansion
CASE STUDY
Scaling Design into a strategic growth function
Summary
Built and scaled the design function at UP42, evolving design from a reactive service to a strategic partner embedded in product development.
My Role
Product Design Lead – Built the team, scaled processes, and made design a strategic function inside the company.
Outcomes
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Increased in total sales & revenues
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Doubled the Monthly Active Users (MAU)
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Increased customer satisfaction (NPS>90)
CASE STUDY
Redesign a key sales channel to unlock 2x revenue
Summary
UP42’s core sales channel was constrained by a complex API-driven structure that limited adoption and revenue potential. We re-architected it into a scalable web platform that simplified ordering and more than doubled revenue from this channel.
My Role
Product Design Lead – Owned the end-to-end process, aligning product strategy, user needs, and revenue objectives.
Outcomes
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More than doubled revenue from the redesigned channel
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Increased self-service adoption, reducing operational dependency
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Established a scalable foundation for continued growth
CASE STUDY
Designing a better buying experience for B2B sales
Summary
Redesigned a complex B2B sales process for Bonfiglioli, turning manual workflows into a global self-service platform that simplifies configuration and empowers customer autonomy.
My Role
Lead Designer – User research, product vision definition, end-to-end design execution.
Outcomes
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Reduced time-to-purchase
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Increased customer autonomy
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Improved sales team efficiency
CASE STUDY
Designing an Industrial IoT platform for data-driven operations
Summary
End-to-end design of Maestro Connect for SCM Group, an IoT platform that optimized industrial operations, increased machine uptime, and enabled smarter decision-making.
My Role
Lead Designer – Field research,
UX strategy definition, supervision of design execution.
Outcomes
∙
Improved remote operations efficiency
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Faster adoption by operators
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Extended HMI design language to IoT
CASE STUDY
Building a Unified HMI Design System for SCM Group
Summary
Designed a unified HMI system for SCM Group’s industrial machines, aligning fragmented interfaces and creating a consistent user experience across product lines.
My Role
Lead Designer – Field research, co-design workshops, interaction model definition, supervision of prototyping and UI design.
Outcomes
∙
100% usability score improvement (SUS)
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Reduced learning curve for operators
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Cut development time for new HMIs
Want to learn more?
Testimonials
“If you are looking for a fractional design leader who can elevate product strategy and operations, Andrea is the person to contact. He links design strategy directly to revenue, secures leadership buy-in, and drives scalability. I highly recommend him to any organisation requiring an interim leader to deliver immediate impact.”
Diego L.
Product Design Lead @UP42
“Andrea managed to attract talented designers, build a team with them, and establish all the critical design processes a product/engineering-heavy organization needs. [...] Andrea is a solid Design Lead you would be lucky to have on your side, and will definitely try to hire again when I have a chance.”
Jorge F. G.
VP of Product @ UP42
“Andrea got up to speed remarkably quickly and brought a structured, analytical approach to everything he worked on. He has a rare ability to maintain a strong high-level overview while still paying close attention to the details that matter. I can only give Andrea my strongest recommendation.”
Hans Roed Mark
Head of Design @LiveEO
"His ability to bring clarity to complex ideas through design was invaluable. Beyond his design leadership, what stood out to me most was how approachable and kind he was. [...] He also has a rare skill for managing multiple stakeholders effectively. He knows how to speak the language of each team, whether it is product, marketing, or leadership."
Navaneeth S.
Senior Product Marketing Manager @ UP42
“Andrea's approach was structured, data-driven, and actionable [...]. He understands what is necessary to build a successful product and a team, prioritizes accordingly, removing blockers and bringing clarity to complex problems, while fostering a positive attitude that makes working with him easy and stress-free.”
Daniel S.
Senior Frontend Engineer @ UP42
“He doesn’t just solve design problems—he guides you through them. With patience and clarity, he helps teams make decisions grounded in both user needs and business goals. His ability to lead with vision, bring structure, and foster a sense of ownership makes him an asset for any organization seeking to scale design maturity.”
Roberto C.
Senior UX Designer @ Capgemini
Andrea Cattani・
2026
Reach out for work or support:
hello@andreacattani.com
